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The 4 Major Changes to Web Design

1. Responsive Design

Let’s start with responsive design, one of the most important attributes to consider would be the experience the end user has with the website. With the mobile and tablet market wildly diversing, hundreds of different sized devices are being used and with most sites now receiving over 50% traffic through mobile devices. In a result of this, the majority of websites build a few years ago will not have the technology to display information in a pleasing format.

To address this problem the industry has changed and modern websites are typically now built responsively, this means that the website design, layout and content will adjust automatically to fit it to the visitor’s device, regardless of the screen width and height. The biggest benefit to this is your website should be a lot easier to use and therefore more effective when viewed on mobile tablets and phones.

Search engines like Google are also now favouring responsive design when determining which websites are of higher quality and should therefore be given higher importance in users mobile search results.

2. Design Trends

Website design has evolved a fair bit over the past few years; the most popular trend in the last year is ‘Flat Design’. This involves designing the website to focus more on the content while leaving the other elements fairly simple with solid background colors and clear typography.

Why does this matter? The idea is to improve the user experience and makes websites simpler and easier to use – while keeping them looking modern. An older site can easily look dated compared to a site that has adopted these trends, which could reflect negatively on your business as a whole.

3. Social Media

In todays era it’s now becoming almost a necessity to have a social media platform with services like Twitter, Facebok, Google Plus, Instagram and YouTube. Up to date websites will have functionality to automatically pull through content from these accounts through widgets that are provided by these social media sites.

There are many different benefits for doing this, most importantly they encourage your website visitors to interact with your social media which can help spread the word through sharing, posting statuses and tweeting. . Secondly, social pages allow your website to be kept up to date with ease, which is something favoured by search engines and also shows your visitors that your brand is active.

If your website was built a while ago, while you might have standard follow/like buttons and maybe even a Twitter or Facebook feed, the likelyhood is your site could be using social media in even more ways now and could benefit greatly from doing so.

4. Content Management Systems (CMS)

Years ago not every site would necessarily be built with a CMS, but now websites are more complex and website owners require more control to be able to add fresh content to their site on a regular basis, so content management systems have evolved to be much more flexible and advanced. The biggest advantage to having a content management system is that you are in control, you can update your website at free will with no cost and no hassle and the CMS can be tailored to you business.

There are many off the shelf CMS systems out there such as Wordpress, Drupal and Magento. All in which have their advantages and disadvantages dependent on your business. If you’re a large business we would tent to advise customers to use a bespoke content management system built by ourselves at Ashby Web Design. This allows us much more flexibly in development stages as we are using all our own code and not working with a pre-built system, therefor resulting in a pleasant experience and ease-of-use for the customer who will be managing the website.

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